I create compelling copy for email marketing campaigns targeting wine consumers. The aim is to write content that feels relevant to the audience and generate a strong click rate. My email copy promotes products, introduces sales, and announces upcoming events. The goal is to excite targeted wine consumers about a brand's products and services offered.
Once a product or event is launched through an email marketing campaign, the copy is altered and finds a permanent place on website landing pages. My goal is to simplify the campaign messaging for the homepage and give the products a more enduring brand identity.
Working with marketing and digital teams, we brainstorm blog topics and refine copy with keyword research. I then craft engaging content to captivate the attention of my defined audience. Often utilized for B2C marketing, my blogs are conversational in tone yet end with a compelling call to action. The blogs are then optimized for on-page SEO and social media engagement.